The e-commerce industry has grown exponentially in the last years including business selling exclusively online and brick-and-mortar shops opening online stores.
You have been working hard to stand out from competition and drive traffic to your online store, it is time to convert those visitors into real and profitable customers.
Discover how a recommender system combined with a smart search will boost your online business by:
- converting more visitors inro real customers
- increasing the average order value
- making your visitors to come back and buy again
- launching targeted exclusive offers to support business goals like increasing margin, selling stock…
Sell more
Based on customer preferences and taste, UPCARS powers your online shop with highly personalized recommendations in real time.
Displaying items your customer like in a timely manner, significantly increases the conversion rate (Click-Through Rate) and will boost your revenue.
By predicting the next cart item, UPCARS helps you to pushing forward your next sale and increases the average cart value.
Benefits:
- click through rate increase: 15% to 30%
- revenue increase: 7% to 15%
- average cart value: 4% to 7%
Increase profitatbility
With UPCARS you know on the spot which items your visitors are more likely to purchase.
Out of the recommended items you will push forward as selection of items depending on your business goals.
You can push forward the more profitable items or the items you would like to remove from your stock.
Benefits:
- margin increase: 3% to 10%
Build customer loyalty
UPCARS search engine makes the search results more relevant, your customers save time with a full-text-search NLP (Natural Language Processing) based.
Combined with personalized recommendations it makes your customers to come back, because they quickly find items to buy matching with their taste and search.
Personalized recommendations make your loyalty program more attractive and efficient. Your loyal customers get exckusive offers very relevant in terms of content and timing.
Benefits:
- improve customer loyalty, reduce churn by 15% to 30%
- improve customer engagement
Context awareness and privacy
Leverage context to increase the relevance of the items pushed forward.
UPCARS algorithms discover the relevant context from your data; the context can be customer location, visit time, events…
UPCARS doesn’t require any personal information from your customers to deliver personalized recommendations, UPCARS only processes an anonymous user ID helping you to be fully GDPR compliant
#onlineshop #e-commerce #recommender systems #UPCARS